Trunk Shows 101: Everything You Need to Know to Make the Most of One

Trunk Shows 101: Everything You Need to Know to Make the Most of One

Trunk Shows 101: Everything You Need to Know to Make the Most of One. Mobile Image

Sep 28, 2023

Perhaps you’re already in the process of hunting for that one special wedding gown, and you’ve come across the term “trunk show” multiple times but still have no idea what it means. While the phrase might conjure up the image of someone dusting off a trunk in a back alley and showing you a collection of wedding dresses covered in cobwebs, we guarantee you it’s not like that at all!
First things first—let’s break down the ins and outs of what a trunk show is and how to take advantage of one for your big day!

What is a Trunk Show?

Imagine stepping into a chic bridal boutique, and instead of the usual rack of dresses, you're greeted by a dazzling array of gowns that are straight off the designer's drawing board. Except these aren't your run-of-the-mill dresses; these are exquisite, one-of-a-kind creations that haven't hit the mainstream bridal scene yet.
Wedding dress trunk shows typically take place during a special weekend event where a particular designer’s collection is showcased exclusively for a bridal boutique. They're usually a big deal for the designer, and oftentimes, the designer (or their representative) will be in-store to answer questions, talk about the design inspiration, and unveil all of the essential deets you need to know about purchasing the design. So what, exactly, is a unique advantage to attending a trunk show versus the normal bridal boutique experience?

Why Trunk Shows Are a Great Opportunity for Brides

Have you been obsessed with a certain designer? Wanting an exclusive gown that you won’t have to worry about making the rounds of everyone on Instagram during wedding season? There are several great benefits to bridal trunk shows, so here are some of the best reasons to attend one!

Exclusive Bliss

You'll be the first person to lay eyes on these exquisite gowns. Think of it as a sneak peek into the future of bridal fashion that only you and a select few are privy to. No embarrassing identical wedding dress scenarios, and more questions from other people dying to know where you got your dress from!

Discounts and Perks

Trunk shows often come with delightful discounts and special offers. Saving money while looking fabulous? It's a win-win!

Designer Delight

Ever dreamt of chatting with the genius behind the dress? At trunk shows, you can! Pick the designer's brain and even get a custom gown tailored to your heart's desire.

Intimate Ambiance

These events are cozier and more intimate than your average bridal store, ensuring you get the VIP treatment you deserve.

Stress-Free Shopping

Sip champagne, twirl in wedding dresses, and bask in the adoration of your entourage, all without the chaos of a bustling bridal boutique.

How to Make the Most of Your Trunk Show Experience

Now that you understand how trunk shows work, what else should you prepare yourself for before attending one? Here are the essential deets:

Secure Your Spot

Trunk shows book up fast—so always book early to ensure you're front and center for the fashion festivities.

Gather Your Crew

Bring your mom, your besties, and anyone who's got a knack for celebrating fashion and love. It's a bridal party extravaganza!

Stay Open-Minded

Be willing to experiment with styles you might not have considered. You never know when love at first sight will strike.

Question Everything

Don't be afraid to ask questions. Wondering if you can add sleeves? Want to know the story behind the lace? Go ahead, inquire away!


Don’t forget to bring any accessories you hope to wear for the big day—shapewear, jewelry, wedding veil—if you plan to wear it, bring it!

Capture the Magic

Take photos, make notes, and document your favorites. After all, when you find the gown of your dreams, you'll want to remember every detail.

How to Find a Trunk Show in Greenville, South Carolina

Alright—so now that you understand the jist of trunk shows, it might be time to start scouring for one in your area. Luckily, The Poinsett Bride has you covered! For the latest news and updates for trunk shows at our Greenville bridal boutique, check out our Events page, our Facebook page, or give us a call at (864) 241-0730.


Far from the cobweb-covered images it may conjure, trunk shows are a treasure trove of exclusive gowns, designer insights, and delightful perks. These intimate events offer brides the opportunity to be the first to dazzle in cutting-edge designs while enjoying discounts and personalized attention.
To make the most of your trunk show experience, remember to secure your spot early, gather your entourage for a bridal party extravaganza, stay open-minded, and ask questions to find the perfect gown. Don't forget your accessories, and document your favorites for that magical moment when you say "yes" to the dress. If you're on the hunt for a trunk show in Greenville, South Carolina, look no further than The Poinsett Bride. Give us a call at (864) 241-0730—we’d love to tell you all about our upcoming shows!